Outline
We were approached by 4Global to work with them to enable Swim England to gain an understanding of the social value of club swimming. The project followed the extensive research into the social value of swimming undertaken in the previous year.
Approach
Our role was to develop the qualitative case studies to support the quantitative element of the project. We worked closely with the team at Swim England both within the insight team but also across the clubs team to identify 4 swimming clubs who proactively achieved success against Sport England’s 5 social outcomes. For each club, we undertook many hours of consultation, speaking to a wide range of people involved in the club from the Chair, to members of the coaching teams, volunteers, participants, parents of participants, the leisure facility in which the club trains and community groups associated with the club.
Outcome
We produced 4 case studies that told a story of each club and its social impact. The case studies were powerful and conclusive as to the ability a club has to go beyond the delivery of swim training.