Outline
After delivery of our social media strategy workshop for Sport Scotland, we were approached by Scottish Rugby to deliver and develop social media training for their rugby clubs.
Approach
We met with Scottish Rugby to understand the rationale for the training and the current levels of social media engagement through the club network. To ensure we developed the relevant content, we undertook consultation with clubs to determine current strengths, weaknesses and areas of interest in using social media at club level. We analysed the results and developed the content for the training.
Outcome
We delivered four Social Media for Your Club workshops based at rugby clubs in Perthshire, Edinburgh, Melrose and Scotstoun. Club representatives were able to share best practice and explore ideas for future engagement. Feedback from the workshops was very positive.
We asked: What will you do differently with your clubs social media having attended the workshop?
“Start a social media plan that is attainable for the club”
Scottish Rugby said the following:
“We used Sport Structures to deliver a series of Social Media workshops for our clubs. The workshops were a huge success with both the content and the learning outcomes perfect for the attendees.
Kath did a brilliant job in presenting and also in adapting the workshop depending on the audience. She also put a lot of effort into the content and used relevant examples from Scottish Rugby and developed the content from workshop to workshop to make it as relevant as possible.
The clubs found the workshop extremely helpful and it has lead to a much greater digital presence across the majority of our clubs, Some of the variety and quality of content I am now seeing is excellent and mainly in part to the work done by Sport Structures”
