The Challenges Faced by Sports Organisations in Workforce Training

In the fast-moving world of sport, workforce training is vital but often slips under the radar. Whether you’re a large organisation or a small one, building and delivering effective training can be a tough hurdle to overcome.

There are several common challenges that sports organisations face, including:

🪙 Limited Budgets for Workforce Training: High-quality training, whether it is technical skills, soft skills, leadership development, or behavioural training, can come with a hefty price tag. Many sports organisations operate on much smaller budgets in comparison to corporate sectors, even though the need for skill development is just as important.

🧑🏼‍💻 Evolving Technology and Digital Skills Gaps: The sports sector is being transformed by technology, from new ways of engaging fans through social media to data-driven insights and automation tools that can save time and improve efficiency. However, knowing how to integrate these technologies into your day-to-day work requires staff with the right digital skills, which can often be lacking. This gap can make it hard for organisations to keep pace with new developments and fully embrace the potential of tech.

🧑🏼‍🦰 Retaining Trained Staff: High staff turnover is something many sports organisations deal with, often due to the absence of clear career progression. As new staff come in, training can feel like an endless cycle of repeating the same programmes just to keep everyone on the same level. This lack of stability can make it difficult to justify ongoing investment in training.

📚 Managing Diverse Needs Across Different Roles: Many sports organisations in the UK are small, meaning a handful of staff often perform very different roles, each with distinct training needs. Limited budgets and resources make it hard to cater to these varied requirements, so some areas of training may get overlooked.

🗣️ Maintaining Engagement in Training: With staff already stretched by their daily responsibilities, it can be challenging to engage them in regular training. If the content isn’t relevant or engaging, it risks becoming a box-ticking exercise rather than something that truly benefits their development.

How Can We Help?

We understand that these challenges can feel overwhelming, but the good news is that solutions do exist. Our eLearning platform is designed to take the pressure off. We handle the content creation and tailor the training to suit your organisation’s specific needs, whether that’s upskilling your team in digital literacy, leadership, or compliance. That way, your staff can focus on their day-to-day work, knowing their development is being taken care of in a way that’s engaging, relevant, and easy to fit into their busy schedules.

Let us help turn workforce training from a challenge into an opportunity for growth. If you're interested in learning more or have any questions based on workforce training, please click here to speak to Colin Geenes, our Senior Online Learning & Technology Manager.